Willamette University

Salem, OR

The Challenge:

Create a report for current donors of Willamette University College of Law’s Business Lawyering Institute that presents the highlights of the program in a fresh and engaging way.

The Creative Solution:

BLI is a relatively new program for the College of Law and therefore was a great opportunity to create an identity for BLI under the umbrella of the Willamette University brand. We highlighted the school’s secondary color palette to add boldness and excitement to the stories of the program’s 2018-2019 year. The geometric shapes help guide the reader through the content and highlight data points in an interesting way.

2020 Communicator Award of Distinction Winner

Willamette University is a private college located in Oregon.