Shipley School
Bryn Mawr, PA
The Challenge:
Create a logo, identity system, and announcement materials that embody a committee-selected theme. The look created in these deliverables will become the visual standard in which the supporting elements of the event surround.
The Creative Solution:
Throughout the years, we have taken the chosen theme and created the event logo as a first step. Then a full suite of invitation materials from save the dates, to response cards are created with the goal of building excitement and setting the stage for the event.
The Shipley School is a co-ed preK through 12th grade private school located on the Main Line.
Annual Fund
The Challenge:
The Shipley School’s Annual Fund is a yearly campaign with quarterly solicitations to different segments – alumni, parent, and Leadership Council donors. Each drop is a different format – self mailer, buckslip, or postcard.
The Creative Solution:
To provide a subtle hint that the yearly fundraising drive is a building block to children’s education, each mail drop featured brightly colored squares and stories of why it is important to contribute to the Annual Fund.
