Ronald McDonald House Charities of the Philadelphia Region
Philadelphia, PA
The Challenge:
Solicit donations and raise awareness for the Ronald McDonald House Camp, which is a special camp for kids with cancer and their siblings. This camp is unique to the Ronald McDonald House Charities of the Philadelphia Region.
The Creative Solution:
We were able to refresh this mailer year after year in a way that kept costs down. By using the same format and changing up the color scheme, fewer concepts and design rounds were needed. The bright colors and classic camp iconography made this letter stand out and helped fulfill the summer camp dreams for these special kids.
The mission of Ronald McDonald House Charities is to create, find and support programs that directly improve the health and well-being of children and their families.
