Project Recover

Bend, OR

The Challenge:

Enhance and expand Project Recover’s brand and visual identity and redesign their website.

The Creative Solution:

We expanded Project Recover’s color palette to help differentiate content, developed cohesive graphics to strengthen marketing materials, and provided guidance on tone of voice. The redesigned website leverages the secondary palette and custom graphics to compellingly tell the story of the nonprofit’s missions and events, while serving as a valuable information and connection resource for veterans, MIA, and Gold Star families.

The mission of Project Recover is a collaborative effort to enlist 21st-century science and technology in a quest to find and repatriate Americans Missing In Action (MIA) since World War II in order to provide recognition and closure for families and the Nation.