PPCIGA

The Challenge:

Update PPCIGA branding and use the logo as a stepping off point in creating large format designs for their new office space.

The Creative Solution:

We used navy and orange as the primary colors for the brand, with gray as an accent. Gold was also used in the Philadelphia etched graphic to pull in the color of the fixtures throughout the space.

The icon of the logo is a nod to the art deco architecture of their building and provided graphic inspiration to the window film and state map we produced for their office space. The main font is a bold san serif and a secondary font, Georgia, provides a serif option for appropriate applications. It is important to have flexibility so that the logo is easily read in smaller applications, so we provided options with and without the tagline.