Passage Bio

Princeton, NJ

The Challenge:

Bring the company brand into their Princeton lab space and provide safety film for the glass office fronts.

The Creative Solution:

Using a 3D brand logo makes the reception area stand out and implementing elements such as the DNA structure on glass office fronts; it provides a connection to the brand while adding a layer of safety.

Passage Bio is a genetics medicine company based in Philadelphia with laboratory space in Princeton, NJ.