An identity package was needed to set the event space apart from the competition. The client was looking for a design with a 1920s or Art Deco feel, but since the architecture of the building was not from that time period, the logo needed to feel like it belonged.
The Creative Solution:
The building’s architecture was a jumping off point as the windows are used in the mark. The serif font and soft color palette are both elegant and refined to appeal to a discerning audience looking to plan a formal event.
The Levering Mill Tribute House is a historic event space in Lower Merion.
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