KeystoneREN
Lititz, PA
The Challenge:
Rebrand KeystoneREN, a nonprofit that provides underserved educational institutions and research centers access to Internet2 and digital technologies across the state of Pennsylvania and beyond.
The Creative Solution:
We modernized the brand with a new logo, colors, fonts, and graphic elements. We represented the “Keystone State” with interconnected lines that make up the interior of a keystone shape, also communicating connection and tech. The blue and black color palette, along with a variety of bright secondary colors, was a welcome departure from the dark green and gold of the old logo. The font choices are modern and clean, but still approachable. This brand refresh sets KeystoneREN apart from its competitors.
KeystoneREN’s mission is to foster a community of collaboration by providing access, services, and support for research and education.
