Jerome Fisher Program at University of Pennsylvania
Philadelphia, PA
The Challenge:
Create a social media campaign to drive website traffic and awareness about the Jerome Fisher dual degree program at the University of Pennsylania.
The Creative Solution:
Create a campaign for LinkedIn and Meta platforms using alumni, students, and text driven single posts and carousels to create awareness of the Jerome Fisher program among current high school students, parents and high school counselors. The creative leveraged Penn’s branding, but the addition of the oversized ampersand in the graphics and engaging copy helped set the program apart from the other undergraduate degrees offered at the Ivy League university.
2024 Graphic Design USA American Design Award Winner
The Jerome Fisher M&T program offers students the ability to achieve a dual undergraduate degree from Wharton School of Business and Penn Engineering.
