Brand Idorsia’s new US headquarters with large format graphics to create interest and add color in a blank space.
The Creative Solution:
Using a combination of a backlit seg, custom fabric SEG’s, acrylic, and vinyl, we created show stopping pieces that highlight the pharmaceutical company’s mission, and create impact. A custom fit back lit SEG showcases the logo as you enter the new space, and wall wraps with Idorsia’s mission and brand create interesting vignettes throughout the footprint. Working with multiple stakeholders including the client, building management and township officials, we were able to add exterior signage as well.
The purpose of Idorsia is to discover, develop, and commercialize innovative medicines to help more patients.
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