GSK

The Challenge:

Create graphics for the new GSK Philadelphia and Durham headquarters to bring energy and community into the space before the brand re-launched in 2022.

The Creative Solution:

We looked to the rich culture and history in Philadelphia for inspiration. Full wall wraps that showcase city landmarks and quotes from well-known Philadelphians brought in local flair. Philadelphia is known as the mural capital of the world, so a custom mural was in order to showcase community and GSK values.

In Durham, we followed the same model, bringing local images into the space. SEG frames and fabric graphics were made to work with the exposed brick walls. A local muralist was able to add to the GSK entrance experience.