The Project:
Holman’s new 85,775-square-foot headquarters in Mount Laurel, NJ, serves as the company’s central hub for employees and visitors. Our goal was to elevate the space with environmental graphics and branding that would make a lasting impression.
The Challenge:
As the project was part of a full renovation, we worked directly from architectural plans. Our team familiarized itself with Holman’s brand to develop designs that aligned seamlessly with both the architectural vision and the Holman brand.
The Strategy and Creative Solution:
In collaboration with the building’s architect, Formcraft, we designed large-format environmental graphics throughout the headquarters that complemented the architectural elements while maintaining Holman’s brand identity.
Lobby Logo
Collaborating with the millwork team, we ensured the logo we produced would fit perfectly within the wall’s structure and with the moss feature, creating an elegant focal point in the main lobby.
Elevator Lobbies
Each elevator lobby showcases a full wall wrap featuring the skyline of a different city where Holman operates. Large floor numbers and varying color palettes distinguish each level, helping people orient themselves in the space.
Fitness Center
To energize the fitness space, we designed custom graphics using Holman’s brand colors and a continuous line illustration style to communicate motion. We also incorporated messaging from Be the Sun, Not the Salt, a book central to Holman’s culture and values.
JOJO’S
We created a logo for Holman in-house barista, paying homage to the company’s founder with a fresh, on brand look.
The Result:
A dynamic environment that brings the Holman brand to life, creating an engaging and inviting atmosphere. The client was thrilled with the outcome.
