Bliss Believe
Global
The Challenge:
Create a campaign to attract potential patients for a Lupus drug-study program across multiple countries, cultures, and languages.
The Creative Solution:
The Bliss Believe trial logo features a butterfly which has become a symbol of the disease. Bus shelters, posters, and handouts were created with multi-generational, and a variety of ethnicities featured in the large hero images. The messaging was translated into different languages to be placed in countries world-wide. Empowering messaging throughout told potential participants that they could be the future and lead the way for a world without Lupus.
A GSK clinical trial for a potential new drug to treat the auto-immune disease, Lupus.
