GSK Artifacts Displays
Philadelphia, PA, Raleigh, NC
The Challenge:
Curate and display a selected collection of historical artifacts that highlight GSK’s rich legacy in both Philadelphia and North Carolina.
The Creative Solution:
With the boxes of artifacts and digital files of advertisements given to us by GSK historians, we created a compelling display touching upon important discoveries. We designed the text cards that told the importance of each piece and worked with our production partner to create custom cases to hold and protect each artifact. This required careful planning to maintain visual balance to ensure the physical elements of the display enhanced the overall storytelling experience. In Philadelphia, our senior graphic designer, Brianna Protesto, a trained muralist, hand painted the original Glaxo logo on the brick wall as a special touch and a nod to Philadelphia being known as the mural capital of the world.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together.
