Willamette University

Willamette University is a private college located in Oregon.


With a tight deadline looming, Willamette needed a targeted self mailer that would encourage recent graduates to donate to the university’s annual fund.


With remarkable speed, we created a self mailer that featured a conversation between the university president and young alumni. A bright color palette and design elements guided the reader through the content. The self mailer was a fresh approach for the annual fund.