CLIENT

Willamette University

Willamette University is a private liberal arts college located in Salem, Oregan.

Challenge

Create a report for current donors to Willamette University College of Law’s Business Lawyering Institute that presents the highlights of the program in a fresh and engaging way.

Solution

BLI is a relatively new program for the College of Law and therefore was a great opportunity to create an identity for BLI under the umbrella of the Willamette University brand. We highlighted the school’s secondary color palette to add boldness and excitement to the stories of the program’s 2018-2019 year. The geometric shapes help guide the reader through the content and highlight data points in an interesting way.

Challenge

Design a end of year report for donors that engages, excites, and highlights relevant information based on that donor’s interest in a particular program at the school.

Solution

Using the BLI report has a starting point, we furthered pushed Willamette’s existing brand in the design of the donor year-end report. There were four versions of the report produced, and each had a different cover and first inside spread to appeal to the specific donor. We highlighted the stories with callouts and pull quotes that made the content easy to read and the color palette helped segment each topic.