Willamette University is a private liberal arts college located in Salem, Oregon.
Create an invitation post card for a choral concert and art reception taking place on campus.
We created a logo lock up for “Salem Bear Cats and the Arts” that will be used throughout the year to promote events. Iconography in the WU palette created a festive feel and encouraged RSVPs for a sell-out event.
Create a postcard for the Salem Bearcats & The Arts series promoting an opera performance to students, alumni, and friends.
The black musical note pattern creates a dramatic backdrop for the two rival’s portraits and sets the stage for a fun and dramatic evening at the Opera. The important RSVP and schedule of events are clearly conveyed on the mailing side of the post card.
Continuing with the Salem Bearcats & The Arts theme, promote the upcoming orchestral concert to students, alumni, and friends.
The hero shot of the Salem Orchestra and the logo lock up for Salem Bearcats & The Arts takes center stage on the front of this post card.