CLIENT

Willamette University

Willamette University is a private liberal arts college located in Salem, Oregon.

Challenge

Create an invitation post card for a choral concert and art reception taking place on campus.

Solution

We created a logo lock up for “Salem Bear Cats and the Arts” that will be used throughout the year to promote events. Iconography in the WU palette created a festive feel and encouraged RSVPs for a sell-out event.

Challenge

Create a postcard for the Salem Bearcats & The Arts series promoting an opera performance to students, alumni, and friends.

Solution

The black musical note pattern creates a dramatic backdrop for the two rival’s portraits and sets the stage for a fun and dramatic evening at the Opera. The important RSVP and schedule of events are clearly conveyed on the mailing side of the post card.

Challenge

Continuing with the Salem Bearcats & The Arts theme, promote the upcoming orchestral concert to students, alumni, and friends.

Solution

The hero shot of the Salem Orchestra and the logo lock up for Salem Bearcats & The Arts takes center stage on the front of this post card.