The Real Thing

A spec juice bar and fast casual restaurant.


Create branding, environment, and package designs for a fast casual health conscious-restaurant.


We are highlighting some of our large format, branding and environment skills for this spec juice bar. The brand focuses on local, fresh and healthy ingredients for their products. We reflect this in the design by using raw materials (wood, paint) and creating hand drawn illustrations to represent the ingredients and to match the hand drawn logo. Transparent graphics are used to reflect that the company is transparent about where they get ingredients and what they make.

Graphic Design USA 2018 Award winning project in the Environment Category