CLIENT

GSK Consumer Healthcare

GSK Consumer Healthcare develops and markets consumer preferred and expert recommended brands in the Oral health, Pain relief, Respiratory, Nutrition/gastro-intestinal and Skin health categories.

Challenge

Replace existing graphic with updated imagery and messaging but maintain level of impact by utilizing the electricity access already present in the space.

Solution

We used corporate approved artwork and created depth, visual interest and excitement by using plexi, sintra and vinyl components to surround a dynamic custom-shaped lightbox to display the company’s strategy.