CLIENT

Media Hometown Cycling Classic

The first sanctioned criterium bike race held in Delaware County, PA.

Challenge

To brand and strategize for a unique all day bike racing event. Marketing materials included social media content, banners, wearables, and lawn signs.

Solution

To create a complete brand we started by drawing inspiration from classic European cycling posters. Using them as a guide, we created the logo by designing the “M“ in Media to look like an abstract cyclist form. The brush stroke altered font, adds movement to emphasize energy and excitement. In branding materials, a wash of bright colors, illustrations, and sharp geometric shapes used together create striking and eye-catching pieces. We crafted the tagline, “Spectate like a Pro” to help frame the event to the community as something they couldn’t miss being a part of.