CLIENT

Levering Mill House

The Levering Mill Tribute House is a historic event space in Lower Merion.

Challenge

An identity package was needed to set the event space apart from the competition. The client was looking for a design with a 1920s or Art Deco feel, but since the architecture of the building was not from that time period, the logo needed to feel like it belonged.

Solution

The building’s architecture was a jumping off point as the windows are used in the mark. The serif font and soft color palette are both elegant and refined to appeal to a discerning audience looking to plan a formal event.