CLIENT

GSK Consumer Healthcare

GSK Consumer Healthcare develops and markets consumer preferred and expert recommended brands in the Oral health, Pain relief, Respiratory, Nutrition/gastro-intestinal and Skin health categories.

Challenge

Replace existing graphic with updated imagery and messaging but maintain level of impact by utilizing the electricity access already present in the space.

Solution

We used corporate approved artwork and created depth, visual interest and excitement by using plexi, sintra and vinyl components to surround a dynamic custom-shaped lightbox to display the company’s strategy.

Challenge

Update and add Pfizer brands with GSK brands into the Consumer Healthcare space at different work sites across the U.S.

Solution

Using product images and the Consumer Healthcare color palette, we used vinyl wall wraps and snap frames to create interesting vignettes, wayfinding, and seating areas.