CLIENT
GSK Consumer Healthcare
GSK Consumer Healthcare develops and markets consumer preferred and expert recommended brands in the Oral health, Pain relief, Respiratory, Nutrition/gastro-intestinal and Skin health categories.
Challenge
Replace existing graphic with updated imagery and messaging but maintain level of impact by utilizing the electricity access already present in the space.
Solution
We used corporate approved artwork and created depth, visual interest and excitement by using plexi, sintra and vinyl components to surround a dynamic custom-shaped lightbox to display the company’s strategy.