CLIENT

Ronald McDonald House of Delaware

The mission of Ronald McDonald House Charities is to create, find and support programs that directly improve the health and well-being of children and their families.

Challenge

Create a mural to thank yearly adopt a room donors as well as estate gifts. The content needed to be easily updated on the client side, work within a child-friendly space, and combine the adopt a room donations with estate and planned giving donors.

Solution

To recognize estate donors, vinyl die cut leaves are placed on a tree and when those gifts are realized, the names are carried by birds on banners. The use of plexi substrate makes it easy for the client to update yearly content with vinyl overlays. The illustration used is welcoming to children while being sophisticated in content. Coordinating room signs were also produced to carry the theme throughout the House.

As the years have gone on the tree has become bountiful through generosity.