CLIENT

Ronald McDonald House of Philadelphia

The mission of Ronald McDonald House Charities is to create, find and support programs that directly improve the health and well-being of children and their families.

Challenge

The House wanted an annual report that focused more on their programs and services rather than financial highlights.

Solution

Annual Reports are often text heavy booklets that can be hard to digest. We chose to reflect the spirit of the House in the Annual Report by using bright colors, fun infographics and genuine photography provided by the House to tell the story of what took place during the year.