CLIENT

First Resource Bank

First Resource Bank is a regional bank that focuses on building relationships with businesses and individuals in the Delaware Valley area.

Challenge

Enhance visibility for First Resource Bank’s personal and business banking products.

Solution

Our design strategy was to provide First Resource two different creative appeals that can be used to bring awareness to local businesses and consumers. One visually relates to their every day identity as a neighborhood institution and the other provides impact and attention grabbing text in publications targeting local lawyers.