CLIENT

Bryn Mawr Presbyterian Church

Bryn Mawr Presbyterian Church is a vibrant congregation that is a welcoming space to all in Bryn Mawr, Pennsylvania and surrounding communities.

Challenge

Develop a new, modern identity to reflect the progressiveness of their congregation while holding true to the tradition of the Presbyterian church. Step out the final identity by unifying all of the church’s varying ministry logos.

Solution

We took inspiration from the main sanctuary’s soaring architecture for the mark, which represents the aisles of the church. The blue gradient gives the illusion of depth and distance and the three arches represent the trinity. The mark tucks into the traditional serif font inspired by Presbyterian history. The traditional serif nods to the past while the ministry titles set in modern sans points to the future. We designed it this way to communicate the congregations views on outreach, engagement, and looking forward. The font choices blended together, show where the church came from and the path it is setting. Bryn Mawr Presbyterian Church has several ministries that cater to their congregation’s needs. Each ministry now has its own color that they can use to distinguish themselves in communications while unified under one identity.